In our second blog post, we continue our conversation with David Tsipenyuk, delving into the mobile revolution and its impact on standards. David explains how Get More Brain is addressing the evolving needs of SDOs in this rapidly changing digital landscape.
Why is this not just a digital but a mobile revolution?
David: A mobile revolution is underway, transforming the way we access and engage with information. Smartphones and tablets are becoming indispensable tools, particularly for Gen Y, Gen Z, and Gen Alpha. As our work routines and daily tasks become increasingly intertwined with technology, we rely heavily on these devices to access critical and time-sensitive information. This shift in behavior has profound implications for how we design, deliver, engage and consume content.
Why is Get More Brain committed to serving the evolving needs of SDOs by enhancing the digital experience of current and future standard users?
David: We recognized the increasing reliance on mobile devices, as such Get More Brain has adopted a mobile-first approach in developing and designing our platform. This prioritization ensures a superior user experience, cost-effective development, greater data analytics and new value creation streams for SDOs. By focusing on essential content, simplifying layouts, optimizing images, and rigorously testing across various devices, we deliver an accessible, user-friendly, and high-performance platform that seamlessly adapts to the current digital realities.
How does Get More Brain fit into this ecosystem?
David: In short, Get More Brain transforms static technical standards into dynamic, engaging, and ‘living’ resources. We recognize that in today’s digital world, the traditional approach to standards needs to evolve. Our platform helps SDOs make their standards more accessible, adaptable, and user-friendly, which in turn fosters innovation and efficiency across industries. We’re essentially bridging the gap between the crucial work of SDOs and the modern needs of industries and professionals who rely on these standards.
Can you elaborate on the specific challenges SDOs are facing in 2025?
David: First, we’ve got rapid technological advancements. Innovation is moving at breakneck speed, and traditional standard-setting processes are struggling to keep up. It’s like trying to hit a moving target that’s getting faster every day.
Globalization is another key issue. Standards need to work across different regions and cultures. It’s no longer enough to create standards for one market – they need to be applicable and adaptable worldwide.
Demographic shifts are reshaping our world. Populations are aging in some countries, while in others, younger generations are rapidly growing. Urbanization continues to accelerate, with more people moving to cities. These changes have profound implications for everything from healthcare and education to housing and employment. Understanding these trends is essential for businesses, governments, and individuals alike.
Creating a more equitable future. Sustainability and social inclusion are crucial social actions that aim to create a more equitable and environmentally friendly future. Sustainability focuses on preserving natural resources, reducing waste, and minimizing our impact on the planet. Social inclusion, on the other hand, strives to ensure that everyone has equal opportunities and is valued, regardless of their background or circumstances. Both of these actions are essential for building a just and sustainable society.
We’re also dealing with increasing complexity. Modern social, work and technological systems are like intricate puzzles, and our standards need to reflect that. We need more sophisticated, interconnected standards to match these complex systems.
Finally, there’s the challenge of user engagement. We need to make standards more engaging and easier to understand. It’s not just about writing technical documents – it’s about creating resources that users can easily grasp and implement in their work.
As we’ve explored the mobile revolution and its impact on standards, it’s clear that the landscape of Standard Developing Organizations (SDOs) is rapidly evolving. If you missed our first blog post in this series, be sure to check it out for a comprehensive introduction to the world of standards and their relevance in today’s society.
In our next and final installment, we’ll delve deeper into how Get More Brain is actively addressing these challenges and revolutionizing the way standards are created, distributed, and consumed. Stay tuned to learn about the innovative solutions that are shaping the future of standards in our increasingly digital world.
