AI and content: Why valuable Content is the new Gold

Let’s be honest: the honeymoon period with ChatGPT and Co. is over. We’re still using the tools and we’re still amazed – but the hangover isn’t far behind. In countless conversations with our customers, we can sense the tide turning. And from two sides at once.

On the one hand, there are the companies: they realize that the “generic mush” of the big models is not enough for real value creation. The outputs are too general, often hallucinatory, and have nothing to do with the company’s own DNA. Average is not a business model.

On the other side are the publishers and content professionals: they see their most valuable assets – the knowledge they have curated over the years – disappearing into the hungry mouths of the AI giants. Without control. Without credit. And above all, without a fair return.

We are at an exciting point

Both sides are dissatisfied with the status quo. And it is precisely this area of tension that opens the door to a new way of thinking about content and AI.

What companies are looking for:

• Access to their own curated content in a secure environment
• Vertical AI solutions based on subject-specific data
• Control over their data sovereignty instead of dependence on generic models
• AI functions that build on high-quality specialist content

The trend is clearly moving away from generic models toward vertical AI. Those who use their own clean data remain distinctive and retain control over the most valuable part of their service.

What publishers are looking for:

• A protected, clarified framework for the provision of their content
• Fair compensation for the effort involved in content creation and curation
• The ability to integrate AI features into their content without losing control
• Digital and structured data formats that are optimized for AI applications

Authors, publishers, and media companies own the valuable assets—the content itself. However, this content must be available in a format that AI systems can use optimally. PDFs are not ideal for this purpose. Structured, digital data is required.

The problem: both sides are unable to find common ground

For smaller companies and publishers, it is almost impossible to even get in touch with the major providers of AI models. Who are the contact persons at OpenAI, Meta, Anthropic, and others? How can content providers place their content there? And how can companies access specific specialist content instead of the generic “internet mix”?

The gap is obvious: providers and users of high-quality content need a bridge.

The solution: a content ecosystem that connects both sides

This is exactly where the Get More Brain ecosystem comes in. We bring content providers and content users together directly – in a protected environment that offers both sides full control and maximum benefit.

For content providers (publishers, associations, authors):

• Retain data sovereignty: You determine who has access to your content
• Activate AI functions: Your content becomes usable with modern RAG (retrieval-augmented generation) workflows
• Create structured data: With bitmark as the ideal format for AI systems – perfect chunking for RAG
• Direct contact: Instead of anonymous feeding into large models, we facilitate concrete partnerships

For content users (companies, organizations):

• Access to specialist content: High-quality, curated content instead of a generic internet mix
• Make optimal use of your own content: Integrate your proprietary data into AI systems in a structured manner
• Secure RAG workflows: With optimized, future-proof processes
• Mediation: We help you get to know providers and fields of application

The technological foundation: bitmark + GMB

Our approach is based on two pillars:

1. bitmark as a RAG format: bitmark has proven to be the perfect chunking format for RAG systems. It structures content in such a way that AI models can process it optimally – far better than PDFs. We can even convert scanned books and magazines dating back to the 19th century.

2. Get More Brain as a platform: Our ecosystem connects providers and users, enables secure workflows, and gives both sides the control they need.

The decisive advantage: Stay distinctive

When AI models increasingly deliver similar, generic answers, the competitive advantage lies in specific, high-quality content. Those who have their own data or access to curated specialist content remain distinctive.

Content providers retain control over their valuable assets.

Companies get AI solutions that really fit their business.

And both find each other directly in our ecosystem.