11. Lead Forensics

For marketing and optimization purposes, this website uses products and services from LeadForensics (Communication House, 26 York Street, London, W1U 6PZ United Kingdom).

Lead Forensics determines the actual course of your visit to this website, including all pages visited and viewed by you, and how long you spent on this page. As far as IP addresses are collected, these will be anonymized immediately after collection. On behalf of the operator of this website, Lead Forensics will use the information collected to evaluate your visit to the website, to compile reports on website activity and to provide other services related to website usage and internet usage to the website operator.

https://www.leadforensics.com/privacy-andcookies/

As far as we process personal data, we do so because of our legitimate interests to better design our website. The legal basis is the protection of legitimate interests in accordance with Art. 6 (1) (f) GDPR. You can object to data processing at any time with effect for the future by clicking on the following link:

http://lfwebproxy.westeurope.cloudapp.azure.com:5000/?clientID=72829

We will not save any additional data.

12. WhoIsVisiting

At Whoisvisiting.com we are well aware of the incoming GDPR guidelines and have been preparing our company for full compliance with these law changes as of May 2018.

We would like to clarify that Whoisvisiting as a software is fully compliant with the GDPR requirements.

Essentially, the GDPR introduction has the intention and purpose of protecting the privacy of individual EU citizens. The information provided by website visitor tracking is not relevant to the GDPR legislation which focuses on the protection of individuals details and privacy.

An IP address on its own is not personal data. This is because it is focused on a computer and not the individual using that device. In addition, we only provide business related (B2B) leads through to you and therefore the opportunity to reach out to these businesses is the same as any other marketing approach you may take when reaching out.

As a tool which enables you to learn more about the businesses visiting your website, there is no conflicting association with the GDPR. With relevance and legitimate interest at the forefront of the GDPR structure, website visitor tracking becomes more significant in this situation.

Inbound marketing has an even greater influence than ever before as it is the clearest way to qualify interest and relevance. Marketing towards a business who have displayed a level of interest is completely justifiable and in-line with the law and matches the agenda of the process.