Customer Story
Pauli – From gastronomy Bible to Digital Subscription
Pauli transitions from print to digital subscription, preserving its culinary heritage while modernizing for chefs and students.
Background
For more than a century, Pauli has been the reference book in European gastronomy for chefs, culinary students, and gourmet enthusiasts.
First published in 1930, its latest edition features 624 pages, 808 recipes in 4 languages, hundreds of thousands of copies sold.
Goals
- Preserve Paul’s editorial heritage while modernizing delivery
- Generate recurring revenue via digital subscription model
- Expand audience: beyond gastro students, chefs and teachers towards hospitality chains and international culinary schools
- Provide educational institutions with a technology that supports both theory and hands-on training in one place
Challenges
- Declining demand for print books as readers expect digital access anywhere
- Rising print and distribution costs eating into margins
- Younger audiences less familiar with Pauli’s legacy
- Language barriers: many learners need content in their native tongue
- Huge drop in sales of print books since COVID shifted budgets to online
Solution
The Pauli Digital Solution with a mobile-first design.
For use in practical, on-the-job and learning environments.
Full digitization of archive + new editions.
Flexible subscription tiers with monthly | yearly | lifelong licenses.