Creating and monetizing value-added services that keep customers coming back
Context
- Founded in 1889
- Swiss professional association for Electrical, Energy and Information Technology
- Publishes standards, norms and professional literature
- Provides education, certification and accreditation services
Challenges
- Legacy platform was designed for office setting and based on PDF
- Poor usability and high maintenance costs
- Two disjoint systems: a web platform for norms + Kindle ebooks for tech literature
- A tender in 2024 produced offers with >12 months implementation times and prohibitive costs
Goals
- Mobile-first, modern access to norms and technical literature.
- Migrate 2,800 SME customers + 50 key enterprise accounts
- Unify all products in one platform (norms, manuals, updates, multilingual)
- Scale enterprise distribution with secure access (SSO)
- Reduce long-term platform cost with future-proof solution
Solutions
- Electrosuisse chose GMB because of its plug&play, ready-to-scale solution
- Mobile-first delivery for best customer satisfaction
- Future-ready: AI chatbot, deep search, value-added layers, collaboration tools
- Version control and simple multilingual localization
- Flexible licensing and SSO integration support tiered pricing plans and additional paid services
