From print to interactive learning tools: EF’s leap into digital-first education
Context
- Established in 1965, specializes in language training, educational travel, programs, and cultural exchange
- Approximately 52,000 employees in 116 countries
Challenges
- Align to the expectations of digital- native learners and reduce dependency on printed textbooks
- Logistic of print materials across schools was slow, costly and unsustainable
- Advance blended learning in classroom
- Ensure digital tools were actively embraced by educators worldwide
Goals
- A one-stop-shop solution that makes available course materials on any device
- Substantial simplification of updating teaching content
- Improved student and teacher outcomes across in-presence and online
- Personalized learning paths based on individual needs
- Reduced environmental impact
Solution
- Interactive learning materials delivered via web and mobile
- eBook became exclusive didactical resource for 5,000 students and 450+ teachers
- Update course content instantly anywhere globally
- New digital tools for teachers to enhance class experience
- Data-driven feedback enables more tailored pedagogical approaches
- Environmental footprint: trees and CO2
