Additiv provides an API-first, cloud platform that lets companies build and run digital financial services on top of existing IT. It highlights wealth, insurance, credit, and banking as key modules.

Their core audience is financial institutions such as banks, insurers, and wealth managers, plus non-financial brands that want to embed financial services into their own channels.

Additiv promises faster go-to-market and automation, supported by an ecosystem approach where services can be sourced internally or via regulated partners.