Unlocking Your Company’s Hidden Wealth: Existing Content

Creating original and creative content for a learning and development program can be time-consuming, expensive and daunting, but there are ways to make it easier.
The image is a poster with the title of the post. Right to the text you see an iPhone with Get More Brain open. The background of the image is violet.
Trent Draper
Trent Draper
+15 years in Sales within the education industry, Head International Sales at Get More Brain.

Start­ing up a new learn­ing and devel­op­ment pro­gram can feel like stand­ing at the foot of a moun­tain. There’s a com­mon con­cern I often hear: “We don’t have enough con­tent.” It’s a sen­ti­ment I empathize with because, let’s face it, cre­at­ing orig­i­nal and cre­ative con­tent can be time-con­sum­ing, expen­sive, and daunt­ing. But let me tell you a secret I’ve learned dur­ing my jour­ney in this indus­try: You already have more con­tent than you think.

With a bit of cre­ativ­i­ty and strate­gic think­ing, you can unlock the con­tent you already have and use it to cre­ate a pow­er­ful and suc­cess­ful learn­ing and devel­op­ment pro­gram.

The image shows a girl working and learning. She sits at a table and follows a webcall with another student.
You already have more con­tent thank you think

The Misconception About Content

It’s easy to fall into the trap of think­ing that a suc­cess­ful train­ing pro­gram must start with a blank slate and be filled with fresh­ly designed con­tent. The truth is, every com­pa­ny, whether it real­izes it or not, is already a trea­sure trove of learn­ing mate­ri­als. There’s a wealth of valu­able, reusable con­tent already exist­ing with­in your orga­ni­za­tion, just wait­ing to be dis­cov­ered and har­nessed. And the beau­ty of it? It’s unique to your com­pa­ny, cap­tur­ing the essence of your oper­a­tions and cul­ture.

The Hidden Wealth in Your Company

Con­sid­er this: every pre­sen­ta­tion your teams have giv­en to clients, every note tak­en by your top per­form­ers, every piece of guid­ance offered dur­ing employ­ee han­dovers — these are all valu­able pieces of con­tent. They encap­su­late the prac­ti­cal knowl­edge and skills honed by your staff. This ‘hid­den’ con­tent is a gold­mine of real-world insights and learn­ings, tai­lored to your spe­cif­ic orga­ni­za­tion­al con­text. For exam­ple, a sales team’s best pre­sen­ta­tions can be record­ed and shared with new hires, pro­vid­ing them with an insight into the team’s approach to sales and how to deliv­er a suc­cess­ful pre­sen­ta­tion.

The Key Role of Managers and Top Performers

To uncov­er this con­tent, start with your man­agers and top per­form­ers. Inter­view them, engage with them, tap into their knowl­edge. You’d be amazed at the wealth of infor­ma­tion they pos­sess. I remem­ber speak­ing with one man­ag­er who had a per­son­al hand­book he’d devel­oped over his career. It was filled with nuggets of wis­dom that could eas­i­ly be shared across the com­pa­ny.

It’s impor­tant to tap into the knowl­edge of your man­agers and top per­form­ers because they have the expe­ri­ence and the insight to pro­vide valu­able infor­ma­tion. They often have the best under­stand­ing of what works in your orga­ni­za­tion and how to get things done in the most effi­cient and effec­tive way.

The Power of Existing Digital Assets

Don’t for­get about your dig­i­tal assets. Your company’s web­site, YouTube chan­nel, social media accounts — these are rich sources of con­tent. For instance, a YouTube tuto­r­i­al video could serve as a fan­tas­tic train­ing tool, while blog posts could be turned into infor­ma­tive read­ing mate­ri­als. Repur­pos­ing these exist­ing resources for your learn­ing and devel­op­ment pro­gram can not only save time but also ensure that the train­ing is high­ly rel­e­vant and ground­ed in your organization’s ethos. For exam­ple, if you have a blog post about cus­tomer ser­vice tech­niques, you can turn it into a short course or a quiz to test learn­ers’ under­stand­ing of the mate­r­i­al.

Bringing It All Together

Hav­ing a wealth of con­tent is an excel­lent start­ing point, but it’s equal­ly crit­i­cal to have a ded­i­cat­ed plat­form that can facil­i­tate the process of gath­er­ing, orga­niz­ing, and dis­sem­i­nat­ing this con­tent effec­tive­ly. This is where Get More Brain can come into play. As a tool designed to facil­i­tate effec­tive learn­ing and devel­op­ment pro­grams, it can help you man­age these diverse con­tent resources and opti­mize them for impact­ful learn­ing expe­ri­ences. You can learn more about Get More Brain and its offer­ings here.

If you want to know more about fos­ter­ing a cul­ture of learn­ing and engag­ing team mem­bers, check out my pre­vi­ous blog post on “The chal­lenges fac­ing Learn­ing and Devel­op­ment in 2023!”


In sum­ma­ry, don’t let the per­ceived lack of con­tent deter you from estab­lish­ing or enhanc­ing your learn­ing and devel­op­ment pro­gram. There’s an untapped wealth of con­tent with­in your orga­ni­za­tion, just wait­ing to be uncov­ered. Embark on this jour­ney of dis­cov­ery, engage with your team mem­bers, repur­pose your exist­ing dig­i­tal assets, and lever­age tools like Get More Brain to bring it all togeth­er.

Start­ing a learn­ing and devel­op­ment pro­gram may seem daunt­ing, but remem­ber: you’re not stand­ing at the foot of a con­tent moun­tain; you’re stand­ing on top of a con­tent gold­mine.

If you’re curi­ous to explore how Get More Brain can trans­form your learn­ing and devel­op­ment strat­e­gy, feel free to fol­low me on Medi­um or LinkedIn, leave a com­ment below, or reach out to me direct­ly. Let’s con­nect, explore, and work togeth­er to dri­ve per­for­mance, engage­ment, and reten­tion in your work­place.

Hap­py explor­ing!

This post was first pub­lished on Medi­um.

Leave a Reply

Your email address will not be published. Required fields are marked *