Background
Goldstück prepares caregivers for certification in the Swiss healthcare system within an extremely short timeframe. Their learners are predominantly elderly women from abroad, often unfamiliar with formal learning, not digitally native, coming from different cultural backgrounds and not fluent in the local language.
Challenges
- Difficult learner profile: low digital literacy, strong language barriers, little experience with structured learning and heavy load due to real-world care work
- Learning materials were not fit for purpose: PDF-based documents with links, content partially outdated and not adapted to self-directed, digital learning.
- Practical skills matter more than theory: learners must see and understand procedures — videos and contextual explanations are critical.
Goals
- Secure best-in-class healthcare education content.
- Transform this content into a digital-first, modular curriculum.
- Offer a learning experience fully branded as Goldstück with content that is up to date, scalable, and reusable across cohorts.
- Enable trainers to teach, annotate, enrich, and contextualize the content without rewriting or duplicating it.
Solution
Goldstück partnered with Switzerland’s most reputable healthcare publisher. Get More Brain acted as the platform and enabler between the content and the teaching expertise:
- Healthcare publisher provides its authoritative educational content under a secure licensing model.
- Get More Brain converts and enhances the content into a fully Goldstück-branded digital curriculum.
- Content is enriched with structure, navigation, and interactive features: annotations, notebooks, highlights.
- Goldstück’s instructors can add their own examples, combine content with other learning materials and adapt modules to specific courses or cohorts
