{"id":38625,"date":"2025-12-08T15:04:34","date_gmt":"2025-12-08T14:04:34","guid":{"rendered":"https:\/\/about.getmorebrain.com\/industries\/editores-creadores-especializados\/"},"modified":"2026-02-23T11:18:34","modified_gmt":"2026-02-23T10:18:34","slug":"editores-creadores-especializados","status":"publish","type":"industries","link":"https:\/\/about.getmorebrain.com\/es\/industries\/editores-creadores-especializados\/","title":{"rendered":"Editores \/ Creadores especializados"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38625\" class=\"elementor elementor-38625 elementor-38536\" data-elementor-post-type=\"industries\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f675dcb e-flex e-con-boxed e-con e-parent\" data-id=\"1f675dcb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24587700 e-con-full e-flex e-con e-child\" data-id=\"24587700\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a602c9 elementor-widget__width-initial ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"64a602c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1600\" src=\"https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Lea-Director-of-Partnerships-1600.jpg\" class=\"attachment-full size-full wp-image-28284\" alt=\"Lea, Directora de Asociaciones (Editorial)\" srcset=\"https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Lea-Director-of-Partnerships-1600.jpg 1600w, https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Lea-Director-of-Partnerships-1600-300x300.jpg 300w, https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Lea-Director-of-Partnerships-1600-1024x1024.jpg 1024w, https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Lea-Director-of-Partnerships-1600-150x150.jpg 150w, https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Lea-Director-of-Partnerships-1600-768x768.jpg 768w, https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Lea-Director-of-Partnerships-1600-1536x1536.jpg 1536w, https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Lea-Director-of-Partnerships-1600-700x700.jpg 700w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1733ec66 elementor-blockquote--skin-quotation elementor-widget__width-initial elementor-blockquote--align-left ob-has-background-overlay elementor-widget elementor-widget-blockquote\" data-id=\"1733ec66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tDisponemos de contenido valioso, pero tenemos la impresi\u00f3n de que lo estamos infrautilizando. Publicamos excelentes materiales, pero una vez que salen al mercado, nuestras opciones son limitadas: los vendemos una vez y ah\u00ed termina todo. <br><br>No tenemos visibilidad sobre c\u00f3mo se utilizan, y perdemos oportunidades de adaptarlos o reutilizarlos para nuevos clientes.\nLo que realmente necesitamos es una forma m\u00e1s inteligente de distribuir nuestro contenido, una que abra nuevos canales B2B, permita una licencia flexible y nos permita aprovechar los modelos de negocio digitales sin perder el control.\nUna soluci\u00f3n que nos conecte con nuevos socios, como escuelas de idiomas o asociaciones, y nos ayude a monetizar el contenido repetidamente cambiar\u00eda las reglas del juego.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Lea, Director of Partnerships<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17221474 e-flex e-con-boxed e-con e-parent\" data-id=\"17221474\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4afdbe40 e-con-full e-flex e-con e-child\" data-id=\"4afdbe40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41761662 elementor-widget__width-initial ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"41761662\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1536\" src=\"https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Markus-Chief-Content-Officer-1600-1536x1536.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-28280\" alt=\"Markus, Director de Contenido (Editorial)\" srcset=\"https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Markus-Chief-Content-Officer-1600-1536x1536.jpg 1536w, https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Markus-Chief-Content-Officer-1600-300x300.jpg 300w, https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Markus-Chief-Content-Officer-1600-1024x1024.jpg 1024w, https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Markus-Chief-Content-Officer-1600-150x150.jpg 150w, https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Markus-Chief-Content-Officer-1600-768x768.jpg 768w, https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Markus-Chief-Content-Officer-1600-700x700.jpg 700w, https:\/\/about.getmorebrain.com\/wp-content\/uploads\/2024\/03\/Markus-Chief-Content-Officer-1600.jpg 1600w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53e31113 elementor-blockquote--skin-quotation elementor-widget__width-initial elementor-blockquote--align-left ob-has-background-overlay elementor-widget elementor-widget-blockquote\" data-id=\"53e31113\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tNuestros libros est\u00e1n disponibles en formato digital, pero siguen siendo simplemente libros digitales. Los PDF y los libros electr\u00f3nicos est\u00e1ticos no resuelven los problemas fundamentales: las actualizaciones son lentas, las adaptaciones locales son complejas y seguimos sin tener visibilidad sobre c\u00f3mo se utiliza realmente nuestro contenido.\nNecesitamos liberarnos de la l\u00f3gica de la era de la impresi\u00f3n.  <br><br>Nuestro contenido deber\u00eda ser flexible, personalizable y din\u00e1mico: algo que podamos adaptar para diferentes socios sin perder el control editorial.\nQueremos gestionar y versionar el contenido de forma centralizada, ofrecerlo de manera modular y obtener informaci\u00f3n sobre el compromiso real, desbloqueando finalmente el verdadero potencial de la publicaci\u00f3n digital.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Markus, Chief Content Officer<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14e42f9e e-flex e-con-boxed e-con e-parent\" data-id=\"14e42f9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-66cb5f6b e-con-full e-flex e-con e-child\" data-id=\"66cb5f6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f39f76f elementor-widget__width-inherit ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"4f39f76f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Desaf\u00edos<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3238fc4b elementor-widget__width-inherit ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"3238fc4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lo que nos dicen los clientes<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47615cdb e-con-full e-flex e-con e-child\" data-id=\"47615cdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19688e6e elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start ob-has-background-overlay elementor-widget elementor-widget-icon-box\" data-id=\"19688e6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 510 510\"><g><path d=\"M255 23l0-.001c128.16.09 231.99 104.06 231.9 232.23 -.07 93.14-55.83 177.22-141.61 213.54v0c-118.23 49.5-254.2-6.2-303.71-124.42 -49.3-117.71 5.69-253.14 123.1-303.15v0c28.56-12.09 59.28-18.29 90.3-18.22m0-23c-140.83 0-255 114.17-255 255 0 140.83 114.17 255 255 255 140.83 0 255-114.17 255-255 0-140.83-114.17-255-255-255Z\"><\/path><path d=\"M296.45 150v210h-48V200.7l-37.2 10.2 -11.7-41.1 54.9-19.8Z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tModelo de negocio anticuado\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLos modelos tradicionales que dan prioridad a la impresi\u00f3n limitan el alcance (por ejemplo, los env\u00edos al extranjero) y la sostenibilidad financiera: los costes adicionales digitales recurrentes que se suman a la estructura de costes existente y los modelos de ventas puntuales dificultan los resultados y la rentabilidad.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d79c8d8 elementor-position-inline-end elementor-view-default elementor-mobile-position-block-start ob-has-background-overlay elementor-widget elementor-widget-icon-box\" data-id=\"1d79c8d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-Solar-Star-Shine-Linear\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDeseo\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tOfertas complementarias basadas en modelos de suscripci\u00f3n s\u00f3lo digitales o digital-first con ingresos recurrentes y m\u00e1rgenes m\u00e1s altos.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13a5e80c e-con-full e-flex e-con e-child\" data-id=\"13a5e80c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-965726e elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start ob-has-background-overlay elementor-widget elementor-widget-icon-box\" data-id=\"965726e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 510 510\"><g><path d=\"M255 23l0-.001c128.16.09 231.99 104.06 231.9 232.23 -.07 93.14-55.83 177.22-141.61 213.54v0c-118.23 49.5-254.2-6.2-303.71-124.42 -49.3-117.71 5.69-253.14 123.1-303.15v0c28.56-12.09 59.28-18.29 90.3-18.22m0-23c-140.83 0-255 114.17-255 255 0 140.83 114.17 255 255 255 140.83 0 255-114.17 255-255 0-140.83-114.17-255-255-255Z\"><\/path><path d=\"M184.65 327.3l70.5-73.2c12.3-12.6 21.3-24.9 21.3-37.2 0-13.2-8.4-22.2-22.5-22.2 -14.7 0-25.2 9.6-30.9 22.8l-40.5-23.7c13.5-31.2 41.7-45.9 70.8-45.9 37.5 0 71.1 24.6 71.1 66.9 0 25.2-13.5 46.8-32.7 66L257 315.9h70.5v46.2H184.65Z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSegmentos desatendidos\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUn socio de distribuci\u00f3n que tenga acceso a segmentos destinatarios adicionales y pueda entregar el contenido en los formatos y modelos ideales para ellos.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c45f07 elementor-position-inline-end elementor-view-default elementor-mobile-position-block-start ob-has-background-overlay elementor-widget elementor-widget-icon-box\" data-id=\"21c45f07\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-Solar-Star-Shine-Linear\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDeseo\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tOfertas complementarias basadas en modelos de suscripci\u00f3n s\u00f3lo digitales o digital-first con ingresos recurrentes y m\u00e1rgenes m\u00e1s altos.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14f846fb e-con-full e-flex e-con e-child\" data-id=\"14f846fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6995314 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start ob-has-background-overlay elementor-widget elementor-widget-icon-box\" data-id=\"6995314\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 510 510\"><g><path d=\"M255 23l0-.001c128.16.09 231.99 104.06 231.9 232.23 -.07 93.14-55.83 177.22-141.61 213.54v0c-118.23 49.5-254.2-6.2-303.71-124.42 -49.3-117.71 5.69-253.14 123.1-303.15v0c28.56-12.09 59.28-18.29 90.3-18.22m0-23c-140.83 0-255 114.17-255 255 0 140.83 114.17 255 255 255 140.83 0 255-114.17 255-255 0-140.83-114.17-255-255-255Z\"><\/path><path d=\"M330 291.9c0 46.2-36 70.2-76.5 70.2 -31.8 0-60.6-14.1-73.5-45l41.4-24c4.8 13.8 13.8 22.2 32.1 22.2 19.8 0 28.5-10.5 28.5-23.4 0-12.9-8.7-23.4-28.5-23.4h-9.9l-18.3-27.3 38.1-48.3h-76.8v-45h135v39l-36.3 46.2c25.8 9 44.7 29.7 44.7 58.8Z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCaptaci\u00f3n de valor\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEl contenido por s\u00ed solo no es suficiente para crear oportunidades de monetizaci\u00f3n para los editores. A menudo, otros agentes (por ejemplo, en educaci\u00f3n, certificaci\u00f3n, software) captan la mayor parte del valor y los ingresos de los clientes finales. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b832760 elementor-position-inline-end elementor-view-default elementor-mobile-position-block-start ob-has-background-overlay elementor-widget elementor-widget-icon-box\" data-id=\"6b832760\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-Solar-Star-Shine-Linear\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDeseo\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDar el salto de los contenidos a los servicios: no s\u00f3lo convertir a XML, sino integrar los contenidos en los flujos de trabajo de los usuarios finales del mundo real, con modelos de ingresos asociados.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e40332c e-flex e-con-boxed e-con e-parent\" data-id=\"e40332c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42d99b1 e-con-full e-flex e-con e-child\" data-id=\"42d99b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8168472 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"8168472\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Beneficios clave<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc5cf60 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"bc5cf60\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo ayuda Get More Brain<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8029f7 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"c8029f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Get More Brain permite a los editores liberar todo el potencial de sus contenidos, haci\u00e9ndolos modulares, adaptables y generadores de ingresos a trav\u00e9s de nuevos canales.<\/p><p>En lugar de ofrecer simplemente PDF o libros electr\u00f3nicos, nuestra soluci\u00f3n permite a los editores crear experiencias de contenido verdaderamente digitales que pueden personalizarse, licenciarse e integrarse en asociaciones B2B din\u00e1micas, sin comprometer los est\u00e1ndares editoriales ni perder el control.<\/p><p>Ya sea que busque ampliar su alcance, modernizar su infraestructura de contenido o respaldar nuevos modelos de negocio, Get More Brain proporciona las herramientas para hacerlo realidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1829ba6 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"1829ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2705 <strong>Modularice su contenido existente<\/strong> \u2013 Transforme obras completas en unidades de conocimiento estructuradas y flexibles que pueden ser reutilizadas, actualizadas y reempaquetadas.<\/p><p>\u2705 <strong>Adapta el contenido a socios espec\u00edficos<\/strong>: crea versiones personalizadas de tus materiales para escuelas de idiomas, asociaciones profesionales o empresas, sin reinventar la rueda.<\/p><p>\u2705 <strong>Ofrece Ediciones de Marca Compartida y Marca Blanca<\/strong> &#8211; A\u00f1ade valor para tus socios a la vez que refuerzas tu marca o habilitas la suya, seg\u00fan tus condiciones.<\/p><p>\u2705 <strong>Desbloquee ingresos por licencias y suscripciones<\/strong> \u2013 Vaya m\u00e1s all\u00e1 de las ventas \u00fanicas con modelos de licencia inteligentes, precios basados en el uso o asociaciones de contenido en paquete.<\/p><p>\u2705 <strong>Mant\u00e9n un control editorial total<\/strong>: controla tus contenidos en todo momento, con distribuci\u00f3n segura, gesti\u00f3n de versiones y derechos de acceso claros.<\/p><p>\u2705 <strong>Obtenga informaci\u00f3n en tiempo real sobre el uso<\/strong> \u2013 Conozca c\u00f3mo se accede y se aplica su contenido, y utilice esos datos para perfeccionar sus ofertas con el tiempo.<\/p><p>\u2705 <strong>Convierta el contenido en productos digitales escalables<\/strong>: la <a href=\"https:\/\/www.bitmark-association.org\/\" target=\"_blank\" rel=\"noopener\">tecnolog\u00eda bitmark<\/a>, la integraci\u00f3n de API y las herramientas de IA le ayudan a crear una cartera preparada para el futuro con un impacto empresarial real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Desbloquea los ingresos recurrentes y transforma tu estrategia editorial con soluciones modulares de contenido para asociaciones B2B y licencias corporativas.<\/p>\n","protected":false},"author":1,"featured_media":28441,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-38625","industries","type-industries","status-publish","has-post-thumbnail","hentry"],"vimeo-url":null,"video-poster":null,"vimeo-poster":null,"featured-video":null,"team-lastname":null,"team-firstname":null,"team-shown-name":null,"team-position":null,"team-description":null,"show-linkedin":null,"team-linkedin":null,"show-facebook":null,"team-facebook":null,"show-instagram":null,"team-instagram":null,"show-twitter":null,"team-twitter":null,"show-medium":null,"team-medium":null,"show-email":null,"team-mail":null,"last-name":null,"first-name":null,"position":null,"_description":null,"linkedin":null,"team-name":null,"team-xing":null,"nickname":null,"team-nickname":null,"_links":{"self":[{"href":"https:\/\/about.getmorebrain.com\/es\/wp-json\/wp\/v2\/industries\/38625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/about.getmorebrain.com\/es\/wp-json\/wp\/v2\/industries"}],"about":[{"href":"https:\/\/about.getmorebrain.com\/es\/wp-json\/wp\/v2\/types\/industries"}],"author":[{"embeddable":true,"href":"https:\/\/about.getmorebrain.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/about.getmorebrain.com\/es\/wp-json\/wp\/v2\/comments?post=38625"}],"version-history":[{"count":16,"href":"https:\/\/about.getmorebrain.com\/es\/wp-json\/wp\/v2\/industries\/38625\/revisions"}],"predecessor-version":[{"id":52352,"href":"https:\/\/about.getmorebrain.com\/es\/wp-json\/wp\/v2\/industries\/38625\/revisions\/52352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/about.getmorebrain.com\/es\/wp-json\/wp\/v2\/media\/28441"}],"wp:attachment":[{"href":"https:\/\/about.getmorebrain.com\/es\/wp-json\/wp\/v2\/media?parent=38625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}